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51 Taiwanese companies, a 3-day challenge. New businesses and connections have been set in motion in the Japanese market. From tools and hardware, home renovation, disaster prevention and safety, and building materials to the lifestyle sector, we showcased the advanced technical capabilities and diverse products of Taiwanese companies to the Japanese market. During the exhibition, in addition to displays and business matchmaking, a variety of programs were held, including an Opening Ceremony, Product Pitch, Taiwan Cinema, and Taiwan Night. This facilitated engagement with Japanese buyers and industry professionals, creating opportunities for new encounters and business negotiations. Furthermore, actor Mocomichi Hayami and tool specialist Masato Takanokura visited the Taiwan Pavilion. The event was covered by numerous Japanese media outlets, successfully broadcasting the appeal of Taiwan's DIY and tool industry to a broad audience. The promotion did not stop at the exhibition venue. Spanning Tokyo Station, the Keiyo Line, and Kaihin-Makuhari Station, as well as digital platforms, social media, and mass media— Through an integrated promotional campaign connecting the pre-show, in-show, and post-show phases, we significantly expanded the presence of Taiwanese brands in the Japanese market. The encounters, negotiations, and communications born over these 3 days will lead to the next wave of business. Bringing the strengths of Taiwanese manufacturing to Japan, to the world, and into the future.
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